DIY Internet Marketing Starter Guide for Local Businesses

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DIY Internet Marketing Starter Guide for Local Businesses

  1. Website
    1. Your website will be the hub for everything you  do online. It doesn’t have to be perfect but it does need to be functional and look professional. Build it inexpensively using WordPress (already SEO) – get a theme (OPTIN: Our guide to domain buying, hosting, wordpress setup, and theme buying OR check out our DFY website packages)
  2. Local SEO
    1. Search engines, directories, review sites, 4 major data aggregators. (OPTIN: list of 20 major directories to claim)
    2. Claiming Google My Business & Bing Places (OPTIN: Get 15 more by downloading our guide)
    3. Local website edits and optimization (meta, local schema, Google+ badge, etc)
  3. Reputation Management and Marketing
    1. All businesses start with reputation. Focus on getting great reviews before ever getting a bad review. Improve your business from customer feedback. Make your business “bad review proof”
    2. Market your business’s great reviews so potential customers can find them (OPTIN: Learn the perfect reputation marketing strategy. OTO: Get a feedback form for your business for only $97 per month. UPSELL: Get our complete marketing suite for an additional $297 + 1 rep video per month)
  4. Content Marketing
    1. Start with a blog (create a schedule and stay on it. Commitment is key and repurpose)
  5. Social Media Marketing (Identify your channels and create a plan. Evergreen + Broadcasts)
    1. Make it easy – schedule your calendar for months to come, then revisit every monday

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