Consumers use the internet for a variety of reasons but there is a much higher degree of local intent when it comes to mobile search.
50% of consumers who conducted a local search on their smartphone visited a store within a day (34% for desktop & tablet)
54% are looking for store hours.
Actions: Make sure your hours are listed in the following places:
1) Your website – at the minimum, have it listed on the contact page (or location pages for multi-location businesses). You should also consider using local schema to list your business hours. Here’s
2) Google My Business – this allows your hours to show up front and center
3) Bing Places – same as above?
50% are looking for the address and 53% are looking for directions to your office
This especially applies to appointment based business, like doctors, lawyers, accountants. dentists, veterinarians, and more. They booked an appointment days ago but never wrote down your information because they plan to do a search before they leave. As they’re getting in the car to head to your office for the appointment, they’re using their phone to search for your address and to find directions to your office.
Make sure your information is correct on every platform across the internet. Incorrect addresses and phone numbers can make for a poor user experience.
Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches.