Wondering how to attract new patients to your dental practice? Online marketing for dentists is more important than it has ever been.
As more and more dental practices are learning, patients now begin their search for a new dentist, online. The information that potential patients can find about your dental practice with a quick Google search can have a significant impact on whether or not they decide to become a patient at your clinic.
We Can Help Your Dental Clinic Achieve 3 Key Online Marketing Goals:
When it comes to digital marketing for dentists, there are three main goals that all clinics should work towards:
1. Be the Easiest (and Best) Local Dentist to Find
Local patients want to choose dentists and practices that they know, like, and trust; which is why we focus on growing your online presence. Our goal is to ensure that your practice shows up early and often when a potential patient is searching for the dental services that you provide. This begins with our professional dental web design and search engine optimization (SEO) packages and services.
2. Become the Most Reputable and Trustworthy Dental Clinic
If you had the choice of 3 different pediatric dentists to work on your child’s smile, would you choose a dentist with 2 stars, 3.5 stars or 4 stars online? As far as online reputation standards, it’s no secret that the majority of people would choose the dentist with 4+ stars.
Most potential patients will only consider dentists that have a great online reputation. One of your first online marketing decisions should be to focus on building, managing, and marketing your clinic’s 5-star reputation.
According to a 2015 study by Bright Local, about local businesses, consumers believe that online reviews matter most for doctors and dentists, second only to restaurants and cafes.
Ready to Get Started?
Our conversion optimization strategies don’t only focus on making it easy for patients to schedule appointments. We also take into account the number of visitors that aren’t ready to book an appointment just yet, but might be considering it in the near future. Your dental clinic needs a lead generation strategy that captures the information of potential patients and keeps in touch with them until they convert.
Ready to boost your online marketing efforts? Get started with a free website or SEO analysis. Are you a doctor or medical practice? Review our medical marketing page.