Digital marketing for medical practices and doctors is more important than it’s ever been.
As more and more doctors are learning, most patients are now beginning their search for new physicians, online. The information that potential patients can find about your practice with a quick Google search will have a significant impact on whether they decide to become your patient.
When it comes to online marketing for doctors and physicians, there are three areas that are extremely important. Our goal is to make sure your business is:
1. Your Practice Should be Easy to Find
Local patients want to choose physicians and practices that they know, like, and trust; which is why we focus on growing your online presence. Our goal is to ensure that your practice shows up early and often when a potential patient is searching for the medical services you provide.
2. Be Easy to be Trusted
If you have the choice between 3 different plastic surgeons to work on your face or body, would you choose a doctor with a 2 star reputation, 3.5 star reputation or a 4+ star reputation? It’s no secret that the majority of patients would choose the surgeon with 4+ stars.
Most patients will only consider doctors that have a great online reputation. one of your first online marketing decisions should be to focus on building, managing, and marketing your clinic’s 5 star reputation.
A 2015 study by Bright Local found that of all types of local businesses, consumers believe that online reviews matter most for doctors and dentists, second only to restaurants and cafes.
3. Make it Easy to be Contacted
Getting a potential patient’s attention is only half the battle. It’s also important that you make it fast, easy, and convenient for them to contact you and get an appointment scheduled. Our conversion optimization strategies not only focus on making it easy for patients to schedule appointments, we also take into account the number of visitors that aren’t ready to book an appointment just yet but might consider it in the near future.
Ready to Get Started?
Let us focus on your internet marketing strategy so you can focus on your patients. Get started with a free consultation.